Intentional Marketing: A Systematic Approach to Optimizing Performance (Layflat Printed)

This book describes the system of making intentional investments in marketing for a specific purpose and to achieve certain predictable results. We are grateful to Avinash Kaushik for writing the foreword.

There are 2 parts to the book. Part 1: The Big Picture and Part 2: The Details. Part 1 is an overview of the Intentional Marketing System - a quick read.

Part 2 describes the 5 Phases and 12 Steps of the entire Intentional Marketing System. Phase 1 involves getting prepared and launching the remaining Phases.

Phases 2 and 3 outline how to set up a system to measure and analyze a marketing system. We call this looking inside the model.

Phase 4 describes how to classify and align your company's situation based on 3 components: the product, the market, and marketing. We call this looking outside the model.

Phase 5 looks at evaluating the Intentional Marketing System that you have created and determining what needs to be done next.

This book is 167 pages in a 6"X9" lay flat (coil) format.

Click here for a FREE copy of "The Big Picture" (Part 1 of our book):
https://andurojeff.gumroad.com/l/the-big-picture